Lib Dems Should Ditch Ed Davey's Stunts and Focus on Policy, Survey Finds

The Liberal Democrats are being urged to trade in their publicity stunts for a more substantive policy agenda if they hope to win over skeptical voters. This advice comes from a revealing survey by the More in Common thinktank, presented at the party's annual conference in Bournemouth. Despite leader Ed Davey's flair for dramatic photo opportunities—like paddling in paddle boats or getting drenched in fake mud—these antics have failed to clarify what the party truly stands for in the eyes of the public.

The poll highlights a disconnect: while the stunts have boosted media coverage, with Lib Dems enjoying a surge in visibility during the last election, many respondents expressed confusion about the party's platform on key issues like the economy, healthcare, and climate change. Conducted among a representative sample of UK voters, the study found that only a minority could accurately describe the Liberal Democrats' positions, underscoring the limitations of spectacle-driven campaigning in a polarized political landscape.

Experts from More in Common suggest that focusing on clear, relatable policies could help the party rebuild trust and appeal to undecided voters, especially in a post-election environment where the Conservatives are reeling and Labour holds a strong mandate. As the conference unfolds, party members are grappling with how to balance personality with principle to secure gains in future elections. For the full details, read the original reporting from The Guardian.