MB&F Celebrates 20 Years with Exclusive Raffle for LM101 Longhorn and M.A.D.1S Watches
In the world of independent watchmaking, few stories are as inspiring as that of MB&F. Founded in 2005 by Max Büsser—a former executive at Jaeger-LeCoultre and Harry Winston—the brand has carved out a niche for itself with its unconventional, machine-like timepieces that blend art, engineering, and whimsy. Now, two decades later, MB&F is inviting loyal supporters to celebrate this milestone through an exclusive raffle offering 20 extraordinary watches.
The raffle features special 20th Anniversary editions of the LM101 Longhorn and the M.A.D.1S, each crafted with the brand's signature creativity. These aren't your everyday luxury watches; they're horological sculptures designed to spark conversation and admiration. Participants must be invited to enter, underscoring the intimate community MB&F has built over the years. If selected as a winner, you'll receive one of these pieces directly from the brand, a gesture of gratitude for the fans who have fueled its success.
Büsser's vision began as a solo venture, breaking away from the constraints of traditional luxury houses to create something truly unique. What started with groundbreaking concepts like the HM1—affectionately known as the "Horological Machine"—has evolved into a portfolio of over a dozen collections. The LM101 Longhorn pays homage to classic watchmaking with a modern twist, featuring a linear movement layout and bovine-inspired aesthetics that nod to Büsser's love for quirky details. Meanwhile, the M.A.D.1S (Mechanical Art Device) continues the tradition of playful, desk-bound "machines" that tell time in unexpected ways.
This anniversary raffle isn't just about giving away watches; it's a heartfelt thank-you to the collectors and enthusiasts who have championed MB&F's rebellious spirit. As the brand looks ahead, events like this remind us why independent watchmakers like MB&F continue to thrive—they prioritize passion and innovation over mass production. For those invited, it's a rare opportunity to own a slice of horological history. Keep an eye on your inbox if you're part of the MB&F inner circle; the raffle details are rolling out now.
Read the original article on Monochrome Watches for more details.