Netflix 'KPop Demon Hunters' toy deals struck with Hasbro, Mattel
Netflix has announced partnerships with toy giants Hasbro and Mattel to create merchandise for its record-breaking animated film "KPop Demon Hunters", which has become the streamer's most popular movie ever.
The animated film, which debuted on Netflix in June 2025, has captivated audiences worldwide, accumulating over 325 million views to date. This unprecedented popularity has prompted Netflix to expand the franchise beyond the screen.
The collaboration with Hasbro and Mattel signals Netflix's commitment to monetizing its hit content through merchandise. The toy industry is a natural extension for a film with such a massive following, potentially generating significant revenue for the streaming platform.
With the upcoming toy releases, "KPop Demon Hunters" is set to become a multi-media phenomenon, further solidifying its place in pop culture and providing fans with new ways to engage with the beloved characters.