Passwordless adoption moves from hype to habit

With the average person juggling more than 300 online accounts, the traditional password is becoming an unsustainable burden. According to Dashlane's 2025 report, organizations across the globe are embracing passwordless authentication as a practical solution, moving beyond the hype to make it a daily habit.

The report reveals significant growth in passkey adoption across e-commerce, enterprise, finance, and government sectors. This shift comes as no surprise, considering credential abuse remains the top attack vector in cybersecurity. Users and companies alike are recognizing that the age of passwords is long overdue for retirement.

In the e-commerce space, retailers are implementing passkeys to streamline the checkout process and reduce cart abandonment caused by forgotten passwords. Enterprises are adopting the technology to enhance security while simplifying access for employees, especially in remote work environments. Financial institutions, often the target of sophisticated cyberattacks, are leveraging passkeys to protect customer accounts without compromising user experience. Meanwhile, government agencies are leading by example, implementing passwordless systems to improve public service accessibility and security.

The implications are clear: as passkeys become more prevalent, we can expect a significant reduction in data breaches related to compromised credentials. This transition not only strengthens security but also improves user satisfaction by eliminating the frustration of managing countless passwords.

Looking ahead, the trajectory suggests that passwordless authentication will become the norm within the next few years. As more organizations recognize the benefits, the once-uncertain future of authentication is now taking shape in everyday life.

Read the full report on HelpNetSecurity.