Oct 01, 2025BusinessAsiaThe Straits Times

Simba and M1 Vow to Keep Affordable $10 and $12 Mobile Plans for Two Years After Merger

Smartphone with mobile network signals, representing affordable telecom plans in Singapore

In a reassuring signal to budget-conscious consumers in Singapore, Simba Telecom and M1 have pledged to keep their popular $10 and $12 mobile plans available to new subscribers for at least two years following the completion of their proposed merger. This commitment comes as the two telecommunications companies navigate regulatory scrutiny, with the Infocomm Media Development Authority (IMDA) inviting feedback from the public and industry stakeholders on potential concerns.

The merger, if approved, would combine Simba—known for its disruptive, low-cost plans since entering the market as a virtual operator—and M1, a well-established player in Singapore's telecom landscape. Both firms emphasized their dedication to affordability, stating they will also hold current prices steady for existing plans to avoid any disruptions for loyal customers. This approach aims to preserve competition in a market where value-for-money options have become a lifeline for many households and small businesses.

IMDA's call for input underscores the watchdog's role in ensuring the deal doesn't harm consumers or stifle innovation. Stakeholders are encouraged to voice worries about everything from pricing stability to service quality, with submissions open until a yet-to-be-announced deadline. The authority's review process highlights Singapore's careful balancing act between fostering industry consolidation and protecting user interests in a highly connected society.

As the merger talks progress, this promise of continuity could help build trust among users who rely on these plans for essential connectivity. For now, those eyeing a switch or renewal can breathe a little easier, knowing their favorite deals aren't vanishing anytime soon. For the full details, check out the original article from The Straits Times.