Skip Launches New Brand Campaign with Canadian Star Seth Rogen
Delivery Service Puts Smiles Before Miles in New Ad Push
Toronto-based delivery service Skip has partnered with Canadian actor and funnyman Seth Rogen for their new nationwide brand campaign launching this October. The "Skip to the Good Part" initiative aims to highlight the platform's growing retail partnerships and everyday convenience through signature Canadian humor.
The new spot features Rogen in classic deadpan form, navigating unexpected delivery scenarios inspired by real customer requests. This marks Skip's first major campaign since expanding their service offerings beyond food delivery to include groceries, pharmacy items, and retail goods.
"Canadians want delivery that works like they work – efficiently, but with room for personality," said company CMO Marie-Claude Rousseau. "Seth embodies that perfectly and helps us showcase our growing retail network."
From Late-Night Snacks to Household Essentials
The campaign rollout coincides with Skip's expansion into essentials delivery through partnerships with major Canadian retailers. Users can now order:
- Fresh groceries from local markets
- Over-the-counter medications
- Toys and home goods
- Office supplies
This diversification comes as delivery services face increased competition in Canada's $12 billion last-mile logistics market. Industry analysts note Skip's distinguishing homegrown positioning against international competitors.
Rogen's involvement brings a recognizable Canadian voice to the campaign. "Getting to highlight local businesses while making people laugh – that's what Skip's all about," the actor commented during the Toronto launch event.
The campaign will run nationwide through 2026 across television, digital platforms, and outdoor advertising. Early social media reactions showed particular enthusiasm for a gag involving hockey gear delivery mid-practice.
As one Twitter user summed up: "Only in Canada would we pay extra attention to which brand delivers our timbits AND winter tires."